Alain Lord Mounir is more than a businessman he is a true connoisseur of craftsmanship and culture. His journey through the world of cigars began at a remarkably young age, shaped by experience, exploration, and a deep reverence for tradition.
From an early age, Alain was drawn to the art of the cigar. While his career would later take him across the globe visiting the heartlands of tobacco production from Nicaragua to the Dominican Republic, from Honduras to Indonesia it was his early, almost ritual-like winter travels to Cuba that ignited a lifelong passion.
As a young man, Alain spent nearly every winter immersed in the rhythm of Cuban life. It was there, surrounded by the aroma of aging tobacco and the quiet dedication of master torcedores, that he fell in love with the unmatched precision of Cuban cigar-making. The attention to detail, the patience, the pride it all left an indelible mark on him.
That early enchantment became the foundation of his vision: to one day create a cigar that would honor the soul of Cuban tradition while embracing the diversity of global terroirs. With a discerning palate and an entrepreneurial spirit, Alain spent years building relationships with growers, blenders, and artisans across continents.
Today, his expertise is more than technical it’s personal. Alain Lord Mounir understands not only the leaf but the legacy behind it. His Tobaro Cigars, is the embodiment of this journey a tribute to time, place, and passion.
For Alain, a cigar is not simply something to smoke it’s something to feel, to understand, and to respect. And through Tobaro, he invites the world to share in that story.
Copyright 2025 – Tobaro Cigars. All Rights Reserved.